Website Design & SEO Optimisation
Learn What to do When You’re Already at the Top of Google
Well, should I optimise my website if I’m on Google page 1? That is an EXCELLENT question..! Let’s say that your website is ranked 5th on the first page of Google and you are surrounded by competitor websites from Knutsford and beyond (Warrington, Northwich, Wilmslow etc.), and let’s also say that you are very happy with the amount of website traffic and sales that your company is enjoying from its current position… but should you tamper with your current SEO values? Let’s briefly discuss website design, search engine rankings at the top of Google and how you can still achieve better results by boosting traffic organically.
To be honest, further optimisation of a webpage could produce either positive or negative results:
- Increase its Google ranking (more sales / do you have enough staff / stock to cope?)
- Decrease your position on Google (fewer sales / staff cutbacks / overstock)
- Your page is penalised and is disqualified
Strong SEO & Knutsford Web Design Formulas that Work
Over the years, and from our vast search engine experience (we built our first website in 1994), we have watched websites in Knutsford come and go faster than you can say Jack Robinson. They disappear for a number of reasons; the business failed; a lack of interest; strong competition etc., but what we’ve found is that you must keep going, even when you don’t feel like it or you think you’re untouchable; you have to dig your heels in and give yourself a bit of a pep talk on the reasons not to be complacent. Just because you’re successful today doesn’t mean tomorrow will be the same.
It’s like anything, once you’ve found a formula that works, keep doing it. Conversely, if you’re not getting the results you desire, change one small thing and see what happens. In both scenarios, you must keep repeating the process.
Bad SEO Can Penalise Your Website Rankings in Knutsford
However, the issue with SEO is that one small thing could be something so detrimental to a webpage that it may be penalised, dropping out of view completely. Unless you work for Google as one of their techie programmers, you are never going to truly know the most successful formula in getting to the top of Google search engine results pages (SERPs). And with that being so, an SEO specialist must tread extremely carefully if a client website is to stand firm in its current position on the first page of Google.
What happens often is when a Knutsford SEO specialist is so deep into their own thoughts that they don’t know when to stop optimising a website, and so they keep tweaking until… it’s too late. And when a webpage drops down a few positions on Google (or even pages, or yet worse, into the ether!), everyone else’s webpage climbs up one space; including yours. You got there without even doing anything! Before you know it, a couple of other webpages are also unneccesarily tweaked, and they too lose their rankings and drop below you, and where are you now? One place from being at the top of Google without ever lifting a finger. You were fifth place on the first page of Google when you started reading this article, and now you’re second from the top!
You see, what it all boils down to is having a formula of your own, but standing firm and knowing when to stop is one of the most important superpowers and Knutsford SEO specialist can possess. Willpower and self-control will forever win the day…
If you found this article interesting and are currently looking for a company with excellent search engine skills, we urge you to contact CreativeOpolis using the below contact form and set up a meeting with an SEO specialist who is able to create more traffic to your website. Do it now and let’s get cracking!